18 Best SEO Analytics Tools in 2025

The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas. An excellent feature of Ubersuggest is its ability to filter out keywords you’re not interested in from search results. Get keyword volume, cost per click, and competition data with this free keyword tool. It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.

Screaming Frog for finding common SEO issues

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you connect with influencers and bloggers, providing substantial link-building opportunities. After that, the paid plans start at $29 per month and range up to $79 per month. The Basic plan, designed for beginners, is available free of cost. The Premier plan designed for professional websites is open for 30 days of a free trial.

The Pro plan allows you to optimize 1 website, track 50 keywords, and analyze up to 2,500 pages. All plans include unlimited access to U.S. and international data. Additionally, SpyFu offers a 30-day, no-questions-asked, money-back guarantee, allowing you to try any plan risk-free. Includes everything in Team, plus 1.5 million site audit pages, 250 projects, White Label reports, and access for 30 users. Includes everything in Individual, plus branded reports, 500 searches per day, and access for 3 users. Best for personal use, includes site audits for 30,000 pages and rank tracking for 5 projects.

Global, Local, & Multilingual Rank Tracking

• Whether you want to do keyword research, analyze your competitors’ online assets, or run a deep website audit, you’ll be able to do it all with SE Ranking.
• Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements.
• With WebFX’s Google Preview Tool, you can see what your page title and description will look like SERPs.
• You can view them as a visual wheel or data boxes that categorize the types of questions, along with color-coded search volume and CPC info.
• You can book a Free Organic Traffic Projection to get a tailored plan.

If Semrush isn’t your speed, Ahrefs BHS Links occupies a very similar space in the SEO tools ecosystem as a premium rank tracker with slightly cheaper subscription options. Discover the best Shopify SEO tools to boost your store’s rankings and improve your online visibility. With a free Semrush account, you can track up to 10 keywords in Position Tracking. You can also use our free keyword rank checker to get a high-level overview of your website’s keyword rankings. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually.

Multilingual tracking allows you to find out how your keywords are performing across different languages. Having access to this information can help you expand your web presence and develop better location and language­-specific SEO strategies. Search engine algorithms are constantly changing and shaking up the order in which certain pages rank. Ranktracker’s tools are constantly updated based on the latest search engine data so that you can track your progress over time and ensure that your site continues to evolve and stay on top.

It’s primarily an SEO auditing tool, but its depth of insights makes it very useful for keyword research, too. But the big draw for many users will be its compelling AI features. What’s really impressive about seoClarity’s AI is Sia (not that Sia, though she’s also very impressive), or seoClarity Intelligent Assistant. Sia is a GPT-powered generative AI feature that helps writers create optimized content.

Whether it’s a person or an SEO audit tool, you’ll typically need a website analysis report to figure out the issues. SEO gets a lot easier when you can see what’s working for other people. Use the Backlink Checker to see what backlinks your competitors have, then adapt their content strategies to improve your own. Ranktracker gives you an invaluable tool to understand your SEO (Search Engine Optimization) campaigns. It will show you where you are currently ranked and where you should be ranked in comparison to your competitors. In addition to this, it will give you an idea of the changes you need to make to your website in order to improve your rankings.

You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks. If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty.

Best SEO tool for crawling and evaluating website SEO

Ahrefs’ extensive suite of features requires a bit of a learning curve to master, but its uncluttered dashboard makes Ahrefs easier to navigate than other advanced SEO software on the market. After trying many SEO tools like Ubersuggest and Semrush, we went with Ahrefs for our entire SEO and outreach team. Getting instant in-depth insights exponentially increased our team’s productivity. Marketers from all kinds of businesses turn to Ahrefs to grow their search traffic. Join 500,000+ SEOs who trust Moz’s quality data and insights to help their businesses grow.